In the early 1950’s, Gulf Air premiered as the first commercial airline in the Middle East. The legacy carrier revolutionised travel in the Gulf region and quickly became synonymous with Bahrain.

An innovative trendsetter, Gulf Air spearheaded Bahrain’s transformation into a hub for travel and set the bar high for luxury and glamour, establishing itself firmly as the first-choice airline in the Middle East and beyond.

Our job was to guide Gulf Air into rediscovering its magic to give the brand a modern lift and raise the quality of its customer experience.